Marketing
As our first project in Innovation Academy, we had the opportunity to work for companies and be able to market them any way possible. This allowed us to work on real life projects and apply strategic ways on how to advertise the product to the company. I had the opportunity to work for the Pepsi company. In this project, my group and I had the opportunity to create a campaign called Yapepsi, which allows the public to interact with the product on social media and at the same time have a memorable experience. We were able to create a prototype campaign and commercial which was successful and two final commercials for the campaign.
This is the prototype commercial and campaign of the #YaPepsi marketing project.
Presentation
My group and I were also able to present to the Peruvian representatives of Pepsi in their company. We were able to show our ideas on the Yapepsi campaign and as well on the billboards and most importantly we were able to receive professional feedback, and at the same time were able to be successful in our project.
Billboards
I had the opportunity to take part in this project by also being able to design billboards for the Pepsi cola product. The billboards are designs with different holiday themes and also for important events in the Peruvian community. For example for new years, and valentines day. As shown below are the billboards that I was able to design.
